for Promomed

Update: 28.05.2024

Last week: 20 week 2024 (13.05.2024 - 19.05.2024)

Last full month: April 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 777 -3.4% 10.4% -1.8 14 898 358 -3.2% 8.6% -1.6 13.5%
MoM 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
YTD 144 700 21.4% 11.1% 2.4 322 846 607 49.5% 9.5% 2.2 -5.0%
MAT 366 319 31.0% 10.0% 1.8 763 689 358 49.3% 8.5% 1.5 7.0%
BRAINMAX
WoW 1 032 16.6% 100.0% 0 3 780 266 14.9% 100.0% 0 16.6%
MoM 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
YTD 20 429 43.4% 100.0% 0 73 798 827 53.5% 100.0% 0 43.4%
MAT 52 836 116.3% 100.0% NA 186 709 732 130.9% 100.0% NA NA
GOLDLINE PLUS
WoW 19 276 13.3% 43.7% -1.8 59 571 595 12.8% 34.7% -2.2 17.8%
MoM 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
YTD 342 096 -1.3% 44.5% 1.4 1 086 473 817 3.4% 36.3% -2.8 -4.4%
MAT 864 379 13.1% 45.5% 1.5 2 727 317 849 21.4% 38.5% -0.5 9.3%
MIGRENIUM
WoW 11 082 2.5% 0.5% 0 3 633 028 2.7% 0.7% 0 4.3%
MoM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
YTD 246 474 1.4% 0.6% -0.1 73 277 950 67.2% 0.7% 0.2 16.3%
MAT 644 981 6.6% 0.5% -0.1 152 126 006 38.4% 0.6% 0 17.0%
MODELAX-N
WoW 26 380 0.3% 20.7% -0.7 11 834 475 0.8% 13.8% -0.3 3.6%
MoM 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
YTD 621 992 49.8% 23.6% 5.4 259 775 295 99.2% 14.9% 4.6 15.7%
MAT 1 374 620 91.9% 20.7% 7.4 512 155 744 120.7% 12.3% 4.6 23.7%
REDUXIN
WoW 15 058 22.8% 34.1% 1.4 82 005 102 25.6% 47.8% 2.2 17.8%
MoM 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
YTD 254 589 -7.6% 33.1% -1.2 1 381 209 934 21.3% 46.2% 3.8 -4.4%
MAT 616 759 1.5% 32.5% -2.5 3 115 406 741 24.1% 43.9% 0.4 9.3%
REDUXIN FORTE
WoW 3 801 22.5% 8.6% 0.3 16 422 751 19.8% 9.6% 0 17.8%
MoM 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
YTD 66 747 4.9% 8.7% 0.8 290 893 665 22.4% 9.7% 0.9 -4.4%
MAT 169 113 25.6% 8.9% 1.2 706 674 631 38.7% 10.0% 1.1 9.3%
SALVISAR
WoW 12 312 0.5% 1.5% -0.1 5 208 426 1.6% 1.4% -0.1 9.9%
MoM 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%
YTD 213 097 -0.1% 1.4% -0.1 83 744 138 22.0% 1.2% 0 4.0%
MAT 498 283 -15.1% 1.2% -0.3 178 826 871 -10.1% 1.0% -0.3 7.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 144 700 21.4% 11.1% 2.4 322 846 607 49.5% 9.5% 2.2 -5.0%
BRAINMAX 20 429 43.4% 100.0% 0 73 798 827 53.5% 100.0% 0 43.4%
GOLDLINE PLUS 342 096 -1.3% 44.5% 1.4 1 086 473 817 3.4% 36.3% -2.8 -4.4%
MIGRENIUM 246 474 1.4% 0.6% -0.1 73 277 950 67.2% 0.7% 0.2 16.3%
MODELAX-N 621 992 49.8% 23.6% 5.4 259 775 295 99.2% 14.9% 4.6 15.7%
REDUXIN CAPS 254 589 -7.6% 33.1% -1.2 1 381 209 934 21.3% 46.2% 3.8 -4.4%
REDUXIN FORTE 66 747 4.9% 8.7% 0.8 290 893 665 22.4% 9.7% 0.9 -4.4%
SALVISAR 213 097 -0.1% 1.4% -0.1 83 744 138 22.0% 1.2% 0 4.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 366 319 31.0% 10.0% 1.8 763 689 358 49.3% 8.5% 1.5 7.0%
BRAINMAX 52 836 116.3% 100.0% NA 186 709 732 130.9% 100.0% NA NA
GOLDLINE PLUS 864 379 13.1% 45.5% 1.5 2 727 317 849 21.4% 38.5% -0.5 9.3%
MIGRENIUM 644 981 6.6% 0.5% -0.1 152 126 006 38.4% 0.6% 0 17.0%
MODELAX-N 1 374 620 91.9% 20.7% 7.4 512 155 744 120.7% 12.3% 4.6 23.7%
REDUXIN CAPS 616 759 1.5% 32.5% -2.5 3 115 406 741 24.1% 43.9% 0.4 9.3%
REDUXIN FORTE 169 113 25.6% 8.9% 1.2 706 674 631 38.7% 10.0% 1.1 9.3%
SALVISAR 498 283 -15.1% 1.2% -0.3 178 826 871 -10.1% 1.0% -0.3 7.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 777 -3.4% 10.4% -1.8 14 898 358 -3.2% 8.6% -1.6 13.5%
BRAINMAX 1 032 16.6% 100.0% 0 3 780 266 14.9% 100.0% 0 16.6%
GOLDLINE PLUS 19 276 13.3% 43.7% -1.8 59 571 595 12.8% 34.7% -2.2 17.8%
MIGRENIUM 11 082 2.5% 0.5% 0 3 633 028 2.7% 0.7% 0 4.3%
MODELAX-N 26 380 0.3% 20.7% -0.7 11 834 475 0.8% 13.8% -0.3 3.6%
REDUXIN CAPS 15 058 22.8% 34.1% 1.4 82 005 102 25.6% 47.8% 2.2 17.8%
REDUXIN FORTE 3 801 22.5% 8.6% 0.3 16 422 751 19.8% 9.6% 0 17.8%
SALVISAR 12 312 0.5% 1.5% -0.1 5 208 426 1.6% 1.4% -0.1 9.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 36 442 6.8% 11.5% 1 80 510 850 4.8% 9.7% 0.8 -2.7%
BRAINMAX 5 008 6.7% 100.0% 0 17 994 700 5.5% 100.0% 0 17.9%
GOLDLINE PLUS 79 648 -0.5% 45.8% 1 250 870 960 -0.3% 37.3% 1.2 -2.7%
MIGRENIUM 61 140 15.8% 0.6% 0.1 19 318 134 20.2% 0.9% 0.2 -6.0%
MODELAX-N 137 404 -16.6% 24.9% -2.5 59 188 675 -14.0% 16.3% -1.2 -8.3%
REDUXIN CAPS 56 729 -3.8% 32.6% -0.4 306 452 225 -5.6% 45.6% -1.1 -2.7%
REDUXIN FORTE 15 157 -2.0% 8.7% 0.1 64 576 943 -3.1% 9.6% 0 -2.7%
SALVISAR 59 234 14.4% 1.7% 0.2 24 423 069 19.0% 1.6% 0.2 1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs