MI.Business.Console

for Promomed

Update: 28.05.2024

Last week: 20 week 2024 (13.05.2024 - 19.05.2024)

Last full month: April 2024

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 777	-3.4%	10.4%	-1.8	14 898 358	-3.2%	8.6%	-1.6	13.5%
MoM	36 442	6.8%	11.5%	1	80 510 850	4.8%	9.7%	0.8	-2.7%
YTD	144 700	21.4%	11.1%	2.4	322 846 607	49.5%	9.5%	2.2	-5.0%
MAT	366 319	31.0%	10.0%	1.8	763 689 358	49.3%	8.5%	1.5	7.0%
BRAINMAX
WoW	1 032	16.6%	100.0%	0	3 780 266	14.9%	100.0%	0	16.6%
MoM	5 008	6.7%	100.0%	0	17 994 700	5.5%	100.0%	0	17.9%
YTD	20 429	43.4%	100.0%	0	73 798 827	53.5%	100.0%	0	43.4%
MAT	52 836	116.3%	100.0%	NA	186 709 732	130.9%	100.0%	NA	NA
GOLDLINE PLUS
WoW	19 276	13.3%	43.7%	-1.8	59 571 595	12.8%	34.7%	-2.2	17.8%
MoM	79 648	-0.5%	45.8%	1	250 870 960	-0.3%	37.3%	1.2	-2.7%
YTD	342 096	-1.3%	44.5%	1.4	1 086 473 817	3.4%	36.3%	-2.8	-4.4%
MAT	864 379	13.1%	45.5%	1.5	2 727 317 849	21.4%	38.5%	-0.5	9.3%
MIGRENIUM
WoW	11 082	2.5%	0.5%	0	3 633 028	2.7%	0.7%	0	4.3%
MoM	61 140	15.8%	0.6%	0.1	19 318 134	20.2%	0.9%	0.2	-6.0%
YTD	246 474	1.4%	0.6%	-0.1	73 277 950	67.2%	0.7%	0.2	16.3%
MAT	644 981	6.6%	0.5%	-0.1	152 126 006	38.4%	0.6%	0	17.0%
MODELAX-N
WoW	26 380	0.3%	20.7%	-0.7	11 834 475	0.8%	13.8%	-0.3	3.6%
MoM	137 404	-16.6%	24.9%	-2.5	59 188 675	-14.0%	16.3%	-1.2	-8.3%
YTD	621 992	49.8%	23.6%	5.4	259 775 295	99.2%	14.9%	4.6	15.7%
MAT	1 374 620	91.9%	20.7%	7.4	512 155 744	120.7%	12.3%	4.6	23.7%
REDUXIN
WoW	15 058	22.8%	34.1%	1.4	82 005 102	25.6%	47.8%	2.2	17.8%
MoM	56 729	-3.8%	32.6%	-0.4	306 452 225	-5.6%	45.6%	-1.1	-2.7%
YTD	254 589	-7.6%	33.1%	-1.2	1 381 209 934	21.3%	46.2%	3.8	-4.4%
MAT	616 759	1.5%	32.5%	-2.5	3 115 406 741	24.1%	43.9%	0.4	9.3%
REDUXIN FORTE
WoW	3 801	22.5%	8.6%	0.3	16 422 751	19.8%	9.6%	0	17.8%
MoM	15 157	-2.0%	8.7%	0.1	64 576 943	-3.1%	9.6%	0	-2.7%
YTD	66 747	4.9%	8.7%	0.8	290 893 665	22.4%	9.7%	0.9	-4.4%
MAT	169 113	25.6%	8.9%	1.2	706 674 631	38.7%	10.0%	1.1	9.3%
SALVISAR
WoW	12 312	0.5%	1.5%	-0.1	5 208 426	1.6%	1.4%	-0.1	9.9%
MoM	59 234	14.4%	1.7%	0.2	24 423 069	19.0%	1.6%	0.2	1.1%
YTD	213 097	-0.1%	1.4%	-0.1	83 744 138	22.0%	1.2%	0	4.0%
MAT	498 283	-15.1%	1.2%	-0.3	178 826 871	-10.1%	1.0%	-0.3	7.9%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	144 700	21.4%	11.1%	2.4	322 846 607	49.5%	9.5%	2.2	-5.0%
BRAINMAX	20 429	43.4%	100.0%	0	73 798 827	53.5%	100.0%	0	43.4%
GOLDLINE PLUS	342 096	-1.3%	44.5%	1.4	1 086 473 817	3.4%	36.3%	-2.8	-4.4%
MIGRENIUM	246 474	1.4%	0.6%	-0.1	73 277 950	67.2%	0.7%	0.2	16.3%
MODELAX-N	621 992	49.8%	23.6%	5.4	259 775 295	99.2%	14.9%	4.6	15.7%
REDUXIN CAPS	254 589	-7.6%	33.1%	-1.2	1 381 209 934	21.3%	46.2%	3.8	-4.4%
REDUXIN FORTE	66 747	4.9%	8.7%	0.8	290 893 665	22.4%	9.7%	0.9	-4.4%
SALVISAR	213 097	-0.1%	1.4%	-0.1	83 744 138	22.0%	1.2%	0	4.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	366 319	31.0%	10.0%	1.8	763 689 358	49.3%	8.5%	1.5	7.0%
BRAINMAX	52 836	116.3%	100.0%	NA	186 709 732	130.9%	100.0%	NA	NA
GOLDLINE PLUS	864 379	13.1%	45.5%	1.5	2 727 317 849	21.4%	38.5%	-0.5	9.3%
MIGRENIUM	644 981	6.6%	0.5%	-0.1	152 126 006	38.4%	0.6%	0	17.0%
MODELAX-N	1 374 620	91.9%	20.7%	7.4	512 155 744	120.7%	12.3%	4.6	23.7%
REDUXIN CAPS	616 759	1.5%	32.5%	-2.5	3 115 406 741	24.1%	43.9%	0.4	9.3%
REDUXIN FORTE	169 113	25.6%	8.9%	1.2	706 674 631	38.7%	10.0%	1.1	9.3%
SALVISAR	498 283	-15.1%	1.2%	-0.3	178 826 871	-10.1%	1.0%	-0.3	7.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 777	-3.4%	10.4%	-1.8	14 898 358	-3.2%	8.6%	-1.6	13.5%
BRAINMAX	1 032	16.6%	100.0%	0	3 780 266	14.9%	100.0%	0	16.6%
GOLDLINE PLUS	19 276	13.3%	43.7%	-1.8	59 571 595	12.8%	34.7%	-2.2	17.8%
MIGRENIUM	11 082	2.5%	0.5%	0	3 633 028	2.7%	0.7%	0	4.3%
MODELAX-N	26 380	0.3%	20.7%	-0.7	11 834 475	0.8%	13.8%	-0.3	3.6%
REDUXIN CAPS	15 058	22.8%	34.1%	1.4	82 005 102	25.6%	47.8%	2.2	17.8%
REDUXIN FORTE	3 801	22.5%	8.6%	0.3	16 422 751	19.8%	9.6%	0	17.8%
SALVISAR	12 312	0.5%	1.5%	-0.1	5 208 426	1.6%	1.4%	-0.1	9.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	36 442	6.8%	11.5%	1	80 510 850	4.8%	9.7%	0.8	-2.7%
BRAINMAX	5 008	6.7%	100.0%	0	17 994 700	5.5%	100.0%	0	17.9%
GOLDLINE PLUS	79 648	-0.5%	45.8%	1	250 870 960	-0.3%	37.3%	1.2	-2.7%
MIGRENIUM	61 140	15.8%	0.6%	0.1	19 318 134	20.2%	0.9%	0.2	-6.0%
MODELAX-N	137 404	-16.6%	24.9%	-2.5	59 188 675	-14.0%	16.3%	-1.2	-8.3%
REDUXIN CAPS	56 729	-3.8%	32.6%	-0.4	306 452 225	-5.6%	45.6%	-1.1	-2.7%
REDUXIN FORTE	15 157	-2.0%	8.7%	0.1	64 576 943	-3.1%	9.6%	0	-2.7%
SALVISAR	59 234	14.4%	1.7%	0.2	24 423 069	19.0%	1.6%	0.2	1.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---